It's not you. It's the dopamine.

The Science (Sort Of)

Sugar + fat + cold = instant dopamine. Do it enough and your brain starts asking for bigger scoops. We get it. This isn't about shame. It's about understanding why the third pint always feels like a good idea.

Anonymous Confessions

“I said I was just going for a walk. Came back with two pints and zero regret.”

— M.R., PORTLAND

“Told my therapist I was stress-eating broccoli. It was mint chip. Again.”

— L.K., CHICAGO

“My freezer has more flavors than my wardrobe has colors. I’m fine.”

— T.B., BROOKLYN

“I bought the family size ‘for guests.’ There were no guests.”

— S.N., AUSTIN

The Relapse Calculator

Your projected annual spend

Top 10 Most Addictive Flavours

1. Salted Caramel Conspiracy
2. Double Fudge Denial
3. Pistachio Please Don’t Stop
4. Strawberry Shortcake Regret
5. Cookies & Cream Collapse
6. Vanilla Bean “Just One More”
7. Rocky Road Recovery
8. Mango Sticky Situation
9. Dark Chocolate Self-Sabotage
10. Burnt Honey Bad Decision

Reach Out For Help