NEW CAR

A LUXURY FRAGRANCE FOR THE DRIVER WHO REFUSES TO ARRIVE ★ EST. 1997

BREATHLESS. UNFORGIVING. LEATHER-SOAKED.

THE SCENT OPENS WITH A GLORIOUS EXPLOSION OF FRESHLY TANNED HIDE AND HOT RUBBER ON ASPHALT. THEN COMES THE HEART: A GLISTENING RUSH OF GASOLINE VAPOR, SUN-BAKED VINYL, AND THE METALLIC WHISPER OF A NEW KEY IN THE IGNITION. BASE NOTES SETTLE INTO WARM ENGINE OIL, POLISHED DASHBOARD WOOD, AND THE FAINTEST TRACE OF CIGARETTE ASH FROM THE GLOVE BOX. NEW CAR IS NOT A FRAGRANCE. IT IS A MEMORY YOU CAN WEAR. IT IS THE MOMENT YOU FIRST TURN THE KEY AND THE WORLD SMELLS LIKE POSSIBILITY. SPRAY LIBERALLY. DRIVE FASTER.
TOP: CRISP LEATHER, BURNING RUBBER
HEART: HIGH-OCTANE GASOLINE, WARM PLASTIC
BASE: ENGINE OIL, TOBACCO, MAHOGANY
Leather and chrome dashboard of a 1970s sports car
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“The only perfume that makes you want to floor it.”
— anonymous driver, Route 66, 1997